Social media marketing is an essential part of doing business in the modern world. As more and more people spend their time on social media, it’s become vital for companies to figure out how to make a presence there. Fortunately, there are plenty of courses that can teach you everything you need to know about social media marketing and make it easy with step-by-step instructions. In this post, we’ll go over the 9 best social media marketing courses available today so that you can decide which ones are right for your needs!
#1 – The Best Social Media Marketing Course
Social Media Marketing Mastery | Learn Ads on 10+ Platforms ⭑⭑⭑⭑⭑ 4.6/5.0 – 18,500 ratings – 115,800 students
This course is the #1 social media marketing course on Udemy with the most reviews and most students! It is taught by a team of social media experts with more than 20 years of experience in digital marketing.
The first part of this course will teach you how to optimize your business pages on all social media platforms by using hashtags, creating posts, and posting at optimal times. The next section is all about paid ads on Facebook, Instagram, Twitter, Google, YouTube, Pinterest, TikTok, and LinkedIn which includes setting up an ad account; understanding ad formats; targeting audiences, and measuring the success of your campaigns.
#2 – The Complete Digital Marketing Class
The Complete Digital Marketing Class ⭑⭑⭑⭑⭑ 4.5/5.0 – 152,900 ratings – 698,000 students
The Complete Digital Marketing Course is a 12-course bundle that covers a wide variety of digital marketing topics. This includes email marketing, social media marketing, SEO, content marketing and more. The course is taught by instructors who have worked at companies like Adobe and HubSpot. The instructor also has several certifications from Google in areas such as AdWords, Analytics and Search Engine Optimization (SEO). The course has hundreds of lectures broken down into sections like “Introduction To Social Media” or “Email Marketing Basics”.
#3 – Digital Marketing Masterclass – 23 Marketing Courses in 1
Digital Marketing Masterclass – 23 Marketing Courses in 1 ⭑⭑⭑⭑⭑ 4.5/5.0 – 19,570 ratings – 226,628 students
Digital Marketing Masterclass is a massive course with 23 different marketing courses (including some of the best ones you can find on Udemy), all packed into one. The best thing about this course is that it covers everything from basics to advanced tactics, and it’s suitable for both beginners and experts alike. The first few modules cover basic marketing strategies like search engine optimization, content creation and social media management. Then you’ll learn how to use paid advertising tools such as Google Ads, Facebook Ads, and YouTube Ads. Finally, there are three bonus modules on e-commerce which will teach you everything from finding dropshippers, to building an online store with Shopify or BigCommerce
#4 – Marketing in a Digital World
Marketing in a Digital World ⭑⭑⭑⭑⭑ 4.7/5.0 – 16,481 ratings – 541,545 students
This Coursera specialization covers the basics of marketing in the digital age. It starts with a lesson on how to use Google Analytics, and then moves on to more advanced techniques like optimizing for conversions. The course also has a section on social media marketing, covering topics like organic promotion and lead generation.
#5 – Marketing Innovative Products and Services
Marketing Innovative Products and Services ⭑⭑⭑⭑⭑ 5.0/5.0 – 17,238 students
This course is hosted by the University of Maryland and covers the importance of innovation, how to stay ahead in the market, and how to market new products. It’s especially helpful for anyone who has a product or service that’s new on the market.
#6 – Introduction to Social Media Marketing by Meta
Introduction to Social Media Marketing by Meta ⭑⭑⭑⭑⭑ 4.8/5.0 – 8,989 ratings – 257,217 students
Social media marketing is a must for any business looking to thrive in today’s digital world. If you want to get started, this course will teach you how to use the most popular social media sites like Facebook and Twitter to build an audience, drive traffic back to your website and improve brand awareness.
#7 – Social Media Marketing Certification Course by HubSpot
Social Media Marketing Certification Course by HubSpot ⭑⭑⭑⭑⭑ 5.0/5.0
The HubSpot Social Media Marketing Certification Course is a comprehensive course that covers everything you need to know to succeed in social media marketing.
In this course, you’ll learn how to attract and convert prospects, create engaging content that gets shared on social media, grow your audience through social media advertising, and get more customers by using the right channels at the right time. This course isn’t just for beginners—it’s also perfect for marketers who want a refresher on the latest trends (like Facebook Ads), or those looking to improve their skills in one particular area of social media marketing (like paid advertising).
#8 – Social Media Advertising
Social Media Advertising ⭑⭑⭑⭑⭑ 4.6/5.0 – 285 ratings – 29,700 students
This course teaches you about advertising on social media for the first time, or to find new ways to improve your existing ads. Students will learn the how and why of creating sponsored posts, developing a social media ad campaign, measuring performance through analytics and insights, and creating a strategy that works for your sales team. Students will also get hands-on experience with Facebook advertising by creating their own campaigns, as well as learning best practices from an industry expert.
#9 – Digital Skills: Digital Marketing
Digital Skills: Digital Marketing ⭑⭑⭑⭑⭑ 4.7/5.0 – 2,271 ratings – 260,207 students
Digital Skills: Digital Marketing is a free course from FutureLearn. The course looks at how you can use digital marketing to improve your business. The 2-week course covers topics like SEO and content creation, as well as how to use social media to drive engagement. There are also interviews with experts on different facets of digital marketing so that you can learn about what works best in different situations.
BONUS: The Best Facebook Ads Course
Facebook Ads & Facebook Marketing Mastery ⭑⭑⭑⭑⭑ 4.6/5.0 – 31,000 ratings – 201,000 students
BONUS BONUS: Free Digital Marketing Course, a Swayam Online Course
Digital Marketing Course – Swayam Online Course ⭑⭑⭑⭑⭑ 4.5/5.0
Conclusion – The Best Social Media Marketing Courses
Social media marketing is a powerful tool that can help you connect with your target audience, build brand awareness and increase leads. With the right course, you can learn how to use the different channels and tools available for this type of marketing.
Top 4 FREE Social Media Marketing Courses on YouTube
YouTube has a ton of great content, but the key is weeding out the trash. Here are the best free Social Media Marketing Courses we found on YouTube!
